The competition out there is fierce! Everyone’s got great products, a caring business, and an outstanding personality! So, how do you get ahead of your competitors without spending a fortune on ads? It has always been clear, even in Google’s search formula, that quality content will always get better and more reactions than… let’s say, pointless keyword-stuffed blog posts.
Let’s go over some professional tips you can put into work in order to achieve a great content marketing program to really pull off your marketing plan.
Sometimes other things in your business may seem of more importance than your content itself. We lose sight of what we are doing in the first place, and we decide to focus more on keywords, showing a new product no matter the wording, or we just want a post, that’s it! So we do it fast and the result is lousy.
Let’s talk about the effective ways to avoid feeling overwhelmed by all the content you should be posting and actually get that traffic you want to be yours!
1. First Off, Let’s Try to Keep It Challenging but Real
Don’t think about the quantity of your content, think about being productive and making awesome posts! How do you achieve this? With constant research on what’s hot out there, and making it look hot too! Search for new PlugIns you can use to make your posts more interactive, new designs, make more videos, and focus on doing everything that can help your words really get the attention of your readers.
2. Analyze Your Content Benchmarks & Goals
I’m not telling you how to do your work but if “brand awareness” isn’t one of your goals… I’m just going to say you should rethink some things. Also, it’s important that you have to engage with new customers in mind as well as increasing your brand’s social following. Put your content marketing strategy down to words so you have it clear.
If you’ve been working with a content program for a while, your goals remain the same. Ask yourself: Is your audience the same too? When businesses grow they transform and therefore more people follow you. Are you talking to them too when you make new content?
3. Content Marketing Is Not a One Person Job
Get together with others to compliment your work on ideas, designs, format, and anything else that makes your work go from a meh to wow! I would dare to say you should always involve your team in every workpiece you do, at least by telling them a little about it and hearing their ideas. And don’t worry about being stuck, that is always a possibility but as you grow in your work, you will find new ways to get inspired a write something amazing over and over!
4. Master Your Workflow
We all know what happens when there are too many cooks in the marketing kitchen. This is why when you achieve a workflow that works for your team you should grab on it while it’s worth it. We know digital marketing is a changing business so don’t get too attached to it.
5. What About Your Social Media?
Social media is a great place to engage with new potential customers and to introduce your brand. Facebook, Instagram, LinkedIn, use any social media platform that makes sense for your brand!
6. Spice Up Your Content!
The written word always looks more handsome when accompanied by an awesome video! Cool infographics, stunning images, keep them coming! There are tons of visual assets you can make rather than just writing about something. You can use a slideshow maker, for example, to create animated slides, use a testimonial video about your newest product, or use your demo video for a great product release!
Let’s Wrap It Up
As a marketer, keeping your content marketing program on point is definitely a must. Keep in mind our previous points but also don’t be afraid to expand your channels. You can write guest posts for cross-promotions, get your email campaign insights to better understand your audience, and, in general, keep an eye on all your analytics to keep making more of that content your audience loves!