Let us look at all the most necessary actions that every site owner should consider. These tips will help you in the correct and successful search engine promotion site.
Keywords in the title
The title tag plays a significant role in ranking pages keywords. Therefore, it is imperative to write headings that contain the necessary keywords. Also, do not forget about the aesthetics of the sound of your title, keep in mind that when you provide a link to your site in a search engine, the text in it will be precisely the one you entered in the title. Also, keep in mind that Google only displays the first 70 characters (about eight words) of the name of your page. Google does not even index keywords in your page title after 12 words.
Optimization of Robots.txt
The presence of optimized robots.txt is significant because this file can control which pages of your website search robots visit.
Proper Use of ALT Attributes
The attribute is used to describe an image, not spam, keywords that have nothing to do with the image. Why? Because search robots cannot read images, but they can read an attribute. Write here the words that appear on this page.
Fixed link text
An anchor is a text inside the link, a tag. Link text is essential for search engines because it conveys the meaning of where the link leads. Try to avoid anchors such as “click here,” “here,” as this can only damage your site. Another critical point, the characters in the text of the link should be up to 55.
The quality of incoming and outgoing links
Although most webmasters know that the presence of links to your site can increase your ranking, many do not understand that the quality of donors with links to your sites plays a vital role for Page Rank. Google warns webmasters that they can be punished if they link to spam sites. However, you need to know and take into account that the Google spider cannot check all your links if you have more than 100 unique external links on one page.
Proper use of header tags h1, h2 tags, etc. should be used if necessary. You cannot use h tags for a paragraph. Here are the main rules for using headers: – use the h1 tag only once per page; – use h2 – h6 as much as you need.
Importance of the first paragraph
Your first paragraph is the most important on your page. Because the search engine considers it a kind of summary of the page/article, agree that it is crucial to have the essential keywords on the page in the first or second sentence.
Make sure your site is always accessible.
Accessibility of the website should ensure its continuous operation. The functionality of the pages, the server uptime, the validity of HTML elements, the availability of all parts of the site. Exclude broken links that do not lead anywhere. Images that are not uploaded for any reason.
Using a humanlike URL
The page address should be understandable to both the user and the search engine, as well as be related in meaning to the page, have keywords in the title. This makes your page more relevant and user-friendly.
Site usability – less advertising and more useful information
If continuous advertising in a chaotic location surrounds your site, it is challenging to find navigation. There is a high probability that you will receive fewer visitors to your website than resources that do not neglect all of this. If your website was developed in the 90s, I advise you to consider the issue of redesign seriously (updating its appearance in a modern manner). I talked about all the most necessary and collective actions that affect the position of your site. In the SEO direction, you should consider all the factors that influence the ranking of a website in search engines.
About the author
Melisa Marzett is a young content writer; however, with a vast experience in the sphere of writing. Currently working for a resume perk writer, she enjoys getting to know new things and just simple things like a cup of latte in the morning. She is a morning person, a morning runner, and a traveler who admires people who are curious by nature, who are not afraid of the unknown and who are masters of their craft.