Almost half of 2019 is over, but if you have still not noticed any improvements in your online presence, the reason may be lack of SEO. Along with 2019, a significant change has come about in terms of optimization. SEO plays an important role to improve your search engine results page ranking. Moreover, a properly implemented SEO can help earn more.
SEO trends for 2019
Now that there has been rapid improvement in ranking and change in Google algorithm, you need to be aware of it all. The changing SEO trends can help you boost up your overall ranking.
It is yet not late, so you can make efforts to increase the ranking. There are so many trends that can affect your ranking. Let us check them out below!
1. Know your audience and their intent
According to experts, in 2019 you need to know who your audience is and what their preferences are. A lot of customers prefer texts and videos over images. So, you need to feed precisely what your customer wants. Every business is different, and so are the requirements of the customers.
You need to understand what the customer wants by analyzing the phrases and words they use. Based on that, you need to give them the answer in the purest form. One thing to remember is that the preferences of your clients change faster than you can imagine.
No matter how well you optimize your website, if your audience doesn’t like it, there won’t be any use. So, if you want your website to rank, you should know your audience. The future of website improvement is the audience.
2. Create informative content
2019’s Google algorithm update brought into forefront the importance of quality content. You can say that the phrase, “Content is King” is finally right to most people. The search engine crawlers analysis your website’s content quality.
Reports of different websites have shown that the ones ranking higher in search engines have high-quality content. These websites have covered the whole content depth. If the content depth lacks, the site requires in classifying too.
What many website owners do is create content only for the sake of keeping their website alive. If this is what you do, know that you aren’t likely to rank well in 2019. Your content needs to have quality, SEO and must be engaging to keep up with ranks. Therefore, if you are looking forward to publishing such content, you should prefer changing it.
In 2019, infographics have taken over the market. Customers reach out to websites that provide potential content within a short time. When you consider written content, you must think about the benefits of expressing them through infographics.
3. Improve on-page optimization
Many consider that on-page optimization has lost the essence. However, on-page optimization will continue to hold its importance in 2019. On-page optimization can help you improve the overall ranking. If you are looking forward to website optimization, you must consider:
• creating informative content that answers all the customer query
• shorten the conversation process
• implement chatbots into your webpage to answer basic questions and other tasks
• Indulge the fulfillment funnel tactics
4. Voice search is the key
Voice search is not a crucial part of SEO since people are now more on their cellphones that in front of big screens. Voice search brings about an enormous shift in results to answer and enhance the conversational search journey.
It helps to improve the overall aspect, but experts believe that it may fail to answer complex questions. However, voice search can be a significant game-changer for multinational and multilingual websites. The technique will surely take time to flourish but will make a remarkable impact.
5. Don’t only depend on Google search
In the past few years, all of us believed that Google search helps in bringing about change to your website. But, experts believe that Apple and Amazon search may take over Google search or at least go at par with Google. SEO doesn’t only rely on Google, so you need to keep that in mind too. So, for example, if you have an e-commerce platform, you need to consider apps, different search engines, voice data, and other ways that can make you rank. If you have an app that is available in PlayStore, even that needs ranking. This will help in increasing the visibility of the app.
You should understand the tactics that can help in improving the visibility of the content. Many improvements such as conversational interface, host articles, content aggregators can help you reach out to the target audience. You need to reach out to the potential digital strategists who can help you prepare the right way of approach. Look out for the top SEO company to help you in the process.