Essential Google Ranking Factors to Focus in 2019

Google Ranking Factors to Focus
Google Ranking Factors to Focus

SEO is an ever-changing domain. The techniques which used to work five years ago may not deliver the same results in the present. As a result, it becomes extremely imperative to stay up to date with the current SEO trends so that your website rankings do not experience severe fluctuations.

To get the desired online visibility, it is important to focus on the latest Google ranking factors. Focusing these ranking factors will help you climb the search engine ladder and acquire a place in the top positions. So, in this blog post, we are going to share a list of essential Google ranking factors which you need to focus in 2019.

These are the ranking factors which are usually focused by the majority of SEO India professionals to acquire top search engine rankings. So, without any further ado, let’s start the list.

Page Loading Speed

Does your website take more than three seconds to load? If yes, then the website’s search engine rankings are likely to fall down. Reason being websites which take too long to load damage the overall user experience.

Since Google’s main focus is to provide exceptional user experience, it does not favor sites which have a poor loading speed. Moreover, when a website takes too long to load, the user is most likely to hit the back button and look for other options on SERP.

This will increase the bounce rate, which is again a huge threat to the search engine rankings of the website. So, make sure that your website loads at a lightning fast speed so that it does not affects the user experience and the bounce rate remains moderate as well.

To optimize the page loading speed, there are a couple of things that you can do on your own. Start out by reducing the size of each image as large image files are the main reason for a page to load slowly.

You can also switch the hosting for your website to reduce the page loading speed. When a website is hosted on a low-quality server, it can take longer time to load. However, migrating to new hosting is a critical task. So, it is better to hire a team of professional SEO India experts who can handle the entire migration for your website.

Mobile Friendliness

It’s 2019 and the majority of customers are accessing the Internet on their mobile. In fact, studies have predicted that 54% of internet traffic is generated through mobile itself. This makes it extremely important for the website owners to optimize their site for their mobile users.

However, optimizing your site for mobile is not only important because the majority of customers are going to access it on mobile. It’s also important because mobile-friendliness is a crucial Google ranking factor.

Google has already implemented Mobile-first indexing, the ranking procedure which considers the mobile version too while ranking a website. This is the reason why the best SEO companies India ensure to optimize the website for mobile while running an SEO campaign.

To check whether your website is optimized for mobile users or not, you can simply run a mobile-friendly test for your website. This is an effective tool generated by Google which gives a simple Yes/No answer to tell whether a website is mobile-friendly or not.

User Experience

As we mentioned earlier, user experience is an integral part of performing website optimization. Google’s first priority is to deliver exceptional user experience, due to which it released the Rankbrain technology.

Rankbrain is Google’s machine-learning technology which monitors factors such as bounce rate, dwell time, and click-through rate of a site to identify whether it delivers promising user experience or not.

For instance, if a user lands on your site and goes back to SERP immediately, the bounce rate will increase. If the majority of visitors do the same, Google will understand that your site is failing to satisfy customer queries. As a result, the rankings are likely to experience a downfall.

So, make sure that your site delivers an exceptional user-experience so that customer stays for a considerable amount of time period on your site. Enhancing user-experience involves everything, starting from adding relevant content to the site to making the website design more appealing.

Content Optimization

There’s no arguing the fact that content is one of the most crucial Google ranking factors. You can’t expect your website to rank in the top positions without quality content. Writing quality and well-optimized content will make it easier for the website to climb to the top of the search engine ladder.

Moreover, when your site has optimized content, it becomes easier for the search engine crawler to index your site for relevant keywords. One thing while writing content that you must avoid, however, is keyword stuffing. The days of keyword stuffing are long gone. Today it can only lead you to a Google penalty.

Rather try to add LSI keywords and keyword variations to make your content more relevant to a certain search query. LSI keywords are closely related text-phrases which help the search engine understand the overall context of the web page.

Adding LSI keywords and keyword variations will increase the odds for your site to acquire top positions in SERP. It will also protect your site from receiving a Google penalty.


SEO trends change every day. As a website owner, it is important to stay up to date with these trends. The above-mentioned four factors are the most crucial Google ranking factors which you need to focus in 2019, especially if you want to see your site in the top positions of SERP.

In case you are a beginner in the SEO world, we recommend hiring an SEO company. Go through the list of best SEO company in India and hire a company which can handle the entire SEO campaign for your site. These companies have professional SEO experts who are always familiar with the latest SEO updates and have the expertise in implementing the right techniques to optimize your site.

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