Managing Your Startup’s Big Break to Set the Company Up for Future Success
All entrepreneurs dream about their big break in the business. This could be creating a successful product or landing a huge contract with an industry giant. A few fortunate events in a row can allow for the big break to continue for a period of time. Startups can mismanage the financial gains in the form of wasting money on expensive dinners or trips put on the company card. Staying lean in terms of spending is the best way to drive up profit margins annually. The following are tips to manage the big break that your startup has recently earned due to hard work and a little bit of luck!
Focus on Improving Services/Products that Were Cause for the Big Break
The focus on improving the services or products that led to the big break for the startup is important. Customer service is one area that might be lacking which can quickly be addressed by staffing this department. The last thing any company manufacturing products wants is a reputation for a low-quality product when coupled with poor customer service.
Improving or getting rid of bugs in a product will lead to current customers investing in services/products long-term. Improving the quality of something small like wall adapters for a specific model of computer is a perfect example. Improvements are not always obvious to most customers but those that have used a product for years will surely notice.
Don’t Immediately Upgrade to a Huge Office Space
The temptation to have the office match the current influx of cash can be too much for entrepreneurs trying to flaunt their success. You need to resist as there is a chance you already have enough space in your current location. Investing in an office that you own can be a great investment especially if investing in a space that has rental income potential. Throwing away massive amounts of money with nothing to show for it at the end of the year is not the best use of capital. Building a healthy staff of remote workers from around the world will be beneficial. This can make it far easier to scale certain projects rather than bring in new staff to the office.
Invest in Staff Instead of Splurging on Unnecessary Items/Services
The truth is that a huge influx of cash due to success is often mismanaged due to a business thinking that the flow of income will be consistent for years. Businesses in all industries need to constantly adapt to compete in their markets. Technology has made the business world truly global with a myriad of companies having staff working remotely around the world. Investing in the education of current staff or bringing on those that might have been too expensive with proven success records is wise. Running a successful company means improving the current staff and bringing higher-quality job candidates on average. Small gestures like that of free lunch or a weekly massage covered by the company can work wonders for morale.
Invest in Digital Marketing to Further Separate from the Competition
A startup that has entered a business niche only to find immense success cannot rest on its laurels. Being ahead of the competition is not enough as it is better to make it a clear separation in sales and quality of the product. The right digital marketing strategy that targets the right service/product demographic cannot be undervalued. Improving name recognition throughout a product/service niche can make the company name synonymous with the product/service type. Podcasting has become extremely popular in certain niches with some company personalities garnering a following. Podcasting can be a great way to create in-depth content at a reasonable price and in a more digestible way than long-form written content.
Optimization of Processes/Scaling
The growth of a startup means that processes need to be adapted to the growth that has occurred. Project management platforms that worked in the past might need to be switched due to the higher volume of projects/clients. Asking current staff where they think processes can be improved is the perfect place to start. Automation of processes should be considered as well as it will just improve the individual productivity of those that have had a tedious task eliminated. The sales process needs to be tightened up as well especially when selling products directly from the company website. The checkout process needs to be seamless in order to maximize the number of sales made from the website. Customer feedback can also be important as they have gone through the sales process. You might find out that the transition from the sales to account management team needs improvement as it is a bit rough.
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The right management of financial success can lead to a future full of opportunity. Use the excess money to take the business to new heights through healthy growth.