Every business needs a professionally developed website, it’s easy, everyone knows that…
However, how to choose the right web design company, that’s something that needs considerable thought process.
Before you finalize any web design company, you need to understand the markings of the right web design company.
Remember, there is no best web design company, rather it’s always the right agency that can deliver the punch for your business online needs.
How to choose the right web design company?
Well, while there are no standard criteria of choosing the right website agency (if you Google you’ll find thousands claiming to be the best web design company). However, by undertaking a few considerations you can definitely up your chances to find the right company that has the right attitude, expertise and commitment to deliver you a professionally designed website.
Below are some of the criteria considerations that can help you find the right partner for your business website:
- Keep your budget in consideration
Remember when they say, “you got what you pay for”? Well, that’s also true for choosing a website design agency.
See, there’s a massive competition, where thousands of agencies are battling out to gain more customers. Now, while a high competition is generally great from consumers perspective as they get access to low prices, this can be counterproductive.
As a matter of fact, most of the leading web design companies don’t fall for “cheap” tactics to gain clients. They maintain competitive pricing and rely on their quality of service and expertise to gain more clients.
So, while you are looking for a web design company, make sure you set aside a decent budget (read here how much web design costs), that will give you access to a reliable and reputable company.
- Lookout for their portfolio
Nowadays almost all web design agencies tend to maintain a decent online portfolio as a mean to attract customers and show-off their expertise.
These online portfolios can certainly give you an initial feel for the expertise of the agency. However, don’t stop here. To be able to better understand the working and expertise of the agency, ask them for a detailed portfolio during the initial meeting. In fact, you can also ask them to contact previous clients as a mean to get an unbiased review of their experience with the company. Also, see if the agency has previously completed a project in a similar business model, which will give them crucial industry insights.
- Check out the past clients
Any reputed company boasts on its international or famous local clients, which give them the credibility and legitimacy in the industry.
While this may not be the most pressing need, it’s a good way to judge the expertise of the company. Again, don’t just fall for their words, but see what actually they have achieved for their clients and don’t shy away to directly ask for a review from past clients.
- Check out their client retention
If you have any prior experience of working with a web development company, you would know how painful it can get to work with an unprofessional agency that doesn’t adhere to a professional attitude. That’s one reason why most web design companies have a poor client retention rate.
In general, majority of the web design companies would have a retention rate somewhere around 60%/ Anything above this can be taken as a compliment, while anything below that indicates something sketchy with the company.
- Look for online reviews
Another great way to check out the credibility and expertise of a company is to check out online reviews on third-party sites. Again, many web design companies will tend to keep some testimonials on their websites, however, those can’t be trusted.
Check out for unbiased reviews on third-party sites like Google, Yelp, Facebook, etc. where the company can’t temper with the reviews. This will give you a good understanding of what previous clients have experienced with the agency and what you can expect for yourself.