Digital marketing effectively manages data insights, content, and other marketing plans. It is essential to have the right tools to ensure the marketing strategies are on the right track. There are many digital marketing tools for different channels like email marketing, social media, SEO services, designing, content creation, and more.
Since we are into digital marketing, our years of experience have helped us identify and use the right tools to execute marketing strategies effectively. We thought of listing them for better understanding. Check out the list of Digital Marketing Tools we have categorized for your account.
I. Social Media Marketing Tools
Great social media does not happen by accident. It’s more than just a few mentions and a pinch of evergreen content. Unfortunately, there is no magic social media recipe. Great social media marketing is like any other marketing strategy. It must be carefully crafted, measured, managed, and built on a solid and clear strategy.
You must be on track with the latest trends, practices, and tools to deliver on your strategic vision. Social media schedulers make it easier for us to automate social media content and engage the audience.
- Sprout Social
Sprout Social is a social media management platform that targets larger organizations with more demanding requirements. It is an intelligent tool with a clear and intuitive interface that efficiently manages conversation.
They exist to facilitate and improve exchanges with customers, prospects, and enthusiasts. Their platform is jam-packed with useful features while remaining unobtrusive, allowing brands to quickly engage with people and build long-lasting relationships.
Loomly is a social media calendar management tool that assists businesses and individuals in creating and scheduling content for social media platforms such as Facebook, Instagram, Twitter, Pinterest, Google+, and LinkedIn.
The tool gives you ideas for social posts, enjoy live optimization tips, preview social media posts, manage approval workflows, boost ads, and moderate comments and messages. It also automates post-scheduling and measures its success with advanced analytics through an intuitive interface and innovative features. Loomly is available as a web platform and native iOS and Android mobile applications.
The audience is unique in one important way: it is not an influencer marketing platform. It’s a tool for learning about audiences and identifying those you should target for marketing of any kind. Influencer marketing is just one use case for the platform, but it’s so compelling that we felt driven to include it among the other industry-leading options we’ve compiled here.
II. Email Marketing Tools
A good email marketing service should allow you to design highly engaging email newsletters with a simple user interface. You should be able to send personalized and targeted bulk emails without much effort. Apart from that, your email marketing service should make it simple to manage your contact list, segment users into groups, and track the success of your email marketing campaigns. Most importantly, a good email service provider will keep your email campaigns from ending in the spam folder.
HubSpot is already famous as a CRM and inbound marketing software. Recently they have released an email marketing product that is simple to use and easily integrates with other Hubspot products. This tool includes a free plan of up to 2,000 email sends per month, a drag-and-drop email builder, and ready-made templates. It helps you get started immediately.
SendGrid is a cloud-based email delivery service that helps businesses deliver emails. The service manages shipping notifications, friend requests, sign-up confirmations, and email newsletters. It also handles ISP monitoring, domain keys, the sender policy framework (SPF), and feedback loops.
Lemlist is an email outreach platform. It lets you personalize cold emails, automate follow-ups, and engage leads across multiple channels. Lemlist is not a free application. Although it provides a free trial, you must upgrade to a $29.00 paid plan. The platform also advertises itself as an all-in-one outbound solution.
Moosend is an award-winning email marketing automation software with world-class features, cutting-edge automation flows, and lead generation tools that helps you grow your business from day one. It enables you to create visually appealing, professional email campaigns to engage your audience like a pro.
You can also use advanced segmentation features to send the correct email to the right audience, stay organized with subscriber tags, and reduce unsubscribes. Additionally, you can create, launch, and optimize stunning landing pages and subscription forms with a single tool. It helps you track your efforts efficiently, besides automating marketing.
III. SEO (Search Engine Optimization) Tools
SEO tools are ideal if many tasks are dedicated to keyword research and data analysis. These tools help you to decrease time-consuming tasks. These tools allow you to analyze the strategy and optimize it accordingly. You will also get detailed reports on competitor comparisons, which helps you understand opportunities.
SEO tools can help you assess each site’s performance in real-time if you manage multiple websites. Many entrepreneurs who run various websites end up putting a lot of data into spreadsheets and manually analyzing it. However, this quickly becomes overwhelming, increasing the likelihood of inaccurate reports. Fortunately, SEO software can help.
The highly recommended SEO tool is Ahrefs. It has an exciting Site Audit feature and helps you analyze the areas you need to work on to improve your search engine ranking. In terms of competitor analysis, you’ll most likely use Ahrefs to determine your competitor’s backlinks and use them as a starting point for your brand. You can also use this SEO tool to find the most linked-to content in your niche, check and repair broken links on your website, and get an overview of your best-performing pages.
2. Clear Scope
The Clear Scope is a top-tier SEO content optimization platform that drives search traffic. Its streamlined tools make SEO writing easier, allowing you to create high-quality content that ranks. The text editor is simple to use, distribute, and teach. They offer the following in addition to their first-rate text editor:
- AI-powered content reports with high-signal recommendations based on Google real-time data
- Insights into monthly search volume and search intent to help you target the right keyword
- A simple content grading scale for objectively measuring content quality
- Writer-friendly insights and example phrases that promote relevant, thorough writing
- Integrations with Google Docs and WordPress that incorporate Clearscope into your content workflow
With a robust offering of live demos, onboarding, and hands-on customer support from an expert team, they ensure that each customer is set up for success.
SEMrush is software that assists businesses with digital marketing strategies such as SEO campaigns. This all-in-one digital marketing program, allows you to run SEO, PPC, social media, and content marketing campaigns. It helps to identify industry trends and audit on-page SEO, thereby providing tips to improve your page ranking and lead generation.
IV. Conversion Rate Optimization Tools
Conversion Rate Optimization tools collect data about your website and visitors to help you understand how people use your site and identify and test potential changes to increase conversion rates.
Unbounce assists you in converting more visitors into leads, sales, and customers. You can create and publish your landing pages using our drag-and-drop builder—without requiring a developer to code them.
Hotjar allows you to see how users interact with your website. It uses interactive heatmaps of their clicks and actions, recordings of their sessions, and word-of-mouth from surveys and feedback polls to help you build a strong, data-backed understanding of what and how people are using your site.
These are just a few top digital marketing tools to help you with your marketing efforts. Since you have different needs, you will require agencies to meet your diverse requirements. To select the appropriate tools, you should understand them in-depth, compare, correlate with your needs and choose the appropriate one for you!