Even though we have a love-hate relationship with our social media accounts, we are all addicted to them. More than 82% of Australians use social media, with the average person spending nearly two hours per day there.
However, an examination of the social media platforms that Australians use reveals that the majorities of the established and well-known platforms are no longer experiencing significant user growth and may face the threat of losing users to the growing competition if innovative ideas are not implemented.
By 2023, social media will have become an integral part of many people’s lives. Whether you’re checking out what your friends had for lunch or telling your followers how your novel is going, social media has made a special place in people’s online lives.
Today in this post we will see Popular Social Media Apps in Australia.
Let’s see together….
- Facebook (18,000,000 unique active monthly users)
Facebook Corporate Office Headquarters Address: L41, Tower/Two, 200 Barangaroo Ave, Sydney NSW 2000, Australia
Facebook is currently Australia’s most well-known virtual entertainment site, with 18,000,000 unique active monthly users. The 25-34-year-old advanced age group has the largest number of Facebook users, followed closely by the 35-44-year-old group.
Despite privacy scandals, plummeting stock prices, and record-breaking lawsuits, the social media king has maintained its position as the most popular social media site worldwide. The king of social media will add 1 million more active Australian users by 2022.
According to the most recent global social media statistics provided by Hootsuite, more than a third of the world’s population and more than half of all internet users use Facebook every month.
2. WhatsApp (7,000,000 monthly users)
WhatsApp is one of the best social media platforms in Australia, with 7,000,000 monthly users.
Even though WhatsApp is the most widely used social messaging app—it even surpasses Facebook Messenger—many companies have overlooked its potential as an efficient marketing tool.
If you want to reach your audience, an SMS has a higher open rate of 98 percent than an email, which only has a 20 percent open rate. However, WhatsApp can be used, in contrast to numerous SMS, for business purposes.
In general, more than a billion people around the world use a flexible courier service. Even though WhatsApp was purchased by Facebook in 2014 for $22 billion, messages can still be sent through Facebook Messenger.
More than half of Australians use WhatsApp daily, and they adore it.
3. Instagram (9000000 monthly visitors)
Instagram is the most widely used image-sharing website in Australia, with 900,000 users per month. This social network is one of the fastest expanding because its user base has nearly doubled since last year.
Even though it grows very quickly, adults are less likely to encounter it. Statistics show that 70% of Instagram users are younger than 30.
This mode of the network is also very popular with business owners because 39% of medium-sized businesses, 20% of large businesses, and 19% of small businesses in Australia are on it.
4. WordPress (5,800,000 monthly users)
WordPress is the most widely used content management system (CMS) in Australia, with 5,800,000 monthly users. WordPress.com receives over 5,800,000 monthly visitors.
As more Australians start new businesses and blogs, they will continue to gain in popularity over time. Australians favor WordPress because of its ease of use and numerous customization options.
It is the most widely used content management system (CMS) due to its free hosting for company websites.
5. Snapchat (6,400,000 monthly users)
Snapchat is one of the most popular social media platforms in Australia, with 6,400,000 monthly users. Over the past few years, Snapchat’s user base in Australia has remained stable. Every day, more than a million distinct user accounts use Snapchat.
It is a brief application for sharing recordings and pictures.77 percent of Snapchat users are younger than 30.
It is an extremely simple site to utilize, and the way that all of the visual substance in this stage separates after a specific measure of time is perhaps its most significant element.
According to Hootsuite, young adults between the ages of 18 and 24 are the most frequent users of the image and video messaging app, spending an average of 7 minutes per day there.
6. LinkedIn (10,000,000 monthly users)
With 10 million monthly users, LinkedIn is referred to as the professional version of Facebook. LinkedIn is a great option for B2B marketing on a platform with professionals from a variety of industries.
One in four Australians regularly uses LinkedIn, and more than 10 million of them have an account.
LinkedIn enables you to build connections, generate leads, raise brand awareness, and cultivate business relationships. You should routinely post significant substance utilizing articles, pictures, and recordings to prevail on LinkedIn.
You will also be able to identify your ideal audience, select those with whom you want to work together, and then invite them to connect with you.
7. YouTube (17,500,000 unique monthly visitors)
YouTube is the largest video platform in the world, with 17,500,000 unique monthly visitors. Additionally, YouTube is adding one million users to keep up with Facebook. Facebook is the social networking site with the most active users.
We all know that video is one of the most engaging types of content on the internet. The type of content in videos draws a much larger audience than text or images.
As per Hootsuite, YouTube clients in Australia watch recordings for an average of 19 minutes each day, or 23.7 hours per the month.
Seventy percent of users say that a brand they saw advertised on the platform led them to make a purchase.
8. Tinder (3,000,000 monthly visitors)
With three million users every month, Tinder is the most widely used dating app in Australia. In just a few short years, this dating app has seen rapid growth, with over a million new users signing up in just the last year.
In 2016, Tinder introduced premium-paid services for discerning singles. Tinder’s brutal swipe function has influenced other website platforms like LinkedIn.
Tinder is a great place to meet people of your choice, so start looking for a partner right away in Australia.
I hope this information will be helpful for you.