As per numerous survey and statistical reports, AR/VR technologies are on a rise in terms of luring large investments from tech giants and creating a potential impact on the Digital World.
The 2020 report by Statista forecasts the total spending on Augmented and Virtual Reality.
(AR/VR) the development worldwide will reach a whopping 72.8 billion US dollars by 2024.
Virtual, Augmented and Mixed reality are changing the way people live and interact with technology.
This blog walks you through AR/VR as a transformation that will replace traditional technology and revolutionize the workflow and day-to-day activities of any enterprise for various industry verticals.
We shall also discuss how AR/VR development for any application brings about positive brand communication and benefits. But first, let us quickly understand the basics of AR/VR technology and the fully immersive experience it provides.
What is AR/VR Technology?
AR/VR is a continuously evolving technology that bridges the gap between the real and digital worlds. Virtual Reality offers a computer-simulated environment for the user to visually enjoy a fully immersive experience, whereas Augmented Reality adds up the elements to the actual environment of the user. With the help of sensory devices like Oculus Go headsets, one can visualize and interact with this environment, the same way as one does in the real world!
Virtual Reality offers an experience of how it is to go somewhere and explore the environment of distant places out of the world by only sitting in the front row wearing VR headsets. On the contrary, Augmented Reality magnifies your experience by adding an extra layer of virtual elements to the real-time experience. For instance, the puppy ears you see in the Snapchat filters are virtual to enhance the real-time user experience.
VR/AR HMD Replaces Traditional Monitor
The Hololens HMD (Head Mounted Displays) allows boundless screen space for the users to interact with the virtual world around it. The HMD replaces the traditional monitor screen of the computer and represents a broader spectrum for the user to interact with the virtual world without the help of any keyboard inputs but a handful of gestures.
This type of display not only upgrades the traditional version of the monitor but saves a lot of hardware space occupied by the monitor. In short, it is an advanced version of the fixed-size monitor into a vast screen display accessible across a given space.
Successfully Perform Complex Healthcare Surgeries Using AR
AR/VR brings a new dimension for healthcare sectors to perform the greatest surgeries without making large cuts in the body. The reason being AR uses MRI and CT scans to create 3D images of the body parts and allows a closer view for the doctors to label the organs that are to be removed or operated on during the surgery.
Shortly, Augmented Reality will become the precursor to seeing how the surgery will take place, before actually performing it on the patient. It can also enable fully automated surgical processes or methods, eliminating the risk of any complexities during the surgery. On the other hand, Virtual Reality makes it possible for patients to receive medical advice from remote areas and overcome their fears by experiencing the simulated environment. All of these possibilities can turn into a breakthrough in the Healthcare Industry.
Mapping Your Living Space With AR
It is interesting to see the AR’s proficiency to map the entire living space and create an impression of every product placed around it. The future of technology says, there will be no need for people to carry a measuring tape to the market while searching for a couch to fit the room space or the right size of blinds for the window. Using AR technology, one can find out exactly how big the item is to save time and effort before finally purchasing one for your home.
The Role of AR/VR in the Education Industry
After the global impact of the Covid-19 Pandemic, a large number of teaching in schools and colleges have been taken online. Mostly, schools and colleges depend on Microsoft products like Word, Powerpoint, and Excel including online video meetings apps like Zoom and Google Meet. However, these tools have not made a good difference from conventional teaching methodologies.
With the introduction of Augmented Reality in Education, the technology can add an extra layer of elements to visualize objects. It becomes easy to learn a chapter based on real-time visualization. On the other hand, VR sensory headsets allow the students to experience a totally virtual environment and become fully immersive under any subject of study. Both of these technologies are the next big bandwagons for the students to explore a new scope of learning with complete real-time experience.
Revolutionize The Gaming Experience
In the gaming industry, Augmented and Virtual Reality allows the user to interact and feel the digital world by creating an artificial environment that includes the user’s real-time visuals, audio content and augmented gaming elements. This kind of gaming zone by AR/VR development technologies overwhelms the user and revolutionizes the gaming experience.
AR and VR create immersive experiences that bring you the best of both worlds, the physical and virtual environments. With the advent of time and technologies, AR/VR will redefine the gaming experience by offering a realistic environment, captivating 3D visuals, creative content, sound sensations, and an imaginary setup to allow interaction of a gamer’s physical presence with the artificial environment.
Renovate Banking and Payment Authentication
Nowadays, digital payment options have already made it simple for consumers to enjoy a seamless checkout. The emergence of AR/VR technology in finance applications and banking solutions creates a positive brand impression and draws the highest customer engagement to a particular platform. AR/VR can not only increase operational efficiency but improvise the overall customer experience.
Banking institutions can integrate a virtual bank for the consumers to get access to personalized assistance and a 360-degree view of all the facilities at the bank within their fingertips, reducing personal visits to the bank. The finance apps based on AR can facilitate instant checkouts by quickly recognizing customer experience from the real world. On the other hand, VR allows the customer to locate the product inside the store and learn about its specifications by hovering over the image itself.
Online Purchase With Pre-Visualization
Augmented Reality allows the customers to picture the product to try and determine which product suits them the best as per their requirements. For instance, you can try lipstick on the “virtual face” on the screen and determine how well it compliments your skin complexion.
This power of pre-visualization turns the tables for the ever-growing eCommerce industry and helps customers make confident decisions. All of these conclude the fact that AR technology will drive the next big revolution to boost sales in eCommerce businesses.
Augment and Virtual Reality will surely make it possible for users to do more with what they see. The aim is to overlay answers through visual content combined with real-world scenarios to serve more and more insights about it. Just like the Google lens helps you to find immersive details about a particular image, AR/VR walks you through a deeper understanding using sensory devices.
In the coming years, AR/VR development is set to cause a wide range of disruptions in major industry sectors like Education, Finance, Insurance, E-commerce, Management, Gaming, Healthcare, and more.
Stay tuned with us to learn more about such interesting topics on technology and gadgets.