Directing traffic to your website is an arduous task. With the arrival of web 2.0, it has become a beneficial trend to incorporate user-generated content on the website.
Creating leads is indeed a difficult piece of work because it requires a large number of users, but thankfully we have Twitter. If you are unaware, Twitter has over a billion monthly active users.
Using a Twitter widget on a website is a popular trend that makes use of technology to attract the majority of users.
The Twitter feed widget keeps your website engaging while also increasing its reach. It curates content and embeds only the relevant ones on your website. This not only helps your business grow but also makes it trendy.
However, a lot of marketers and business owners underestimate the importance of the Twitter widget. Therefore, in this blog, we are going to discuss why you should use Twitter Widget for your website.
Incredible benefits of using Twitter Widget on your website
There are many reasons why should you embed Twitter Widget on your website, some of them are given below.
1. Twitter widget gives a visual appeal to your website
Humans have the attention span of a goldfish. If you do not give them a reason to stay at your website, they are definitely going to leave and never come back.
The most important factor of a website is its features and visual appeal and you have to master both of them. Updating the Twitter widget on a regular basis will not only give a visual appeal but also a modernized look to your website. With some social media aggregator tools, even this task is taken off your plate. Once you use these tools, your Twitter widget will automatically on the website.
You can change the widget’s dimensions to make it a perfect fit for your website requirements. The layout option adapts the widget to any screen resolution and ensures a consistent appearance across all devices.
2. Increase Engagement of Your Website
Twitter widgets let you showcase user-generated content easily. The tweets and visual content under your brand’s hashtag motivate the visitors to make content for you. This will create brand awareness and brand loyalty for your brand.
Incorporating user-generated content into your Twitter widget can be a great tool to get traffic to your website.
It will help the visitors understand that you respect your customers and value their opinion.
You can also include the case studies of the changes you have made in your brand.
3. Converts leads into customers
The User-generated content encourages mass participation and brand engagement. The higher the user engagement, the higher the number of leads will follow. Your target audience loves to know what others have to say about your brand.
People aren’t interested in your solution; they just want to be relieved. Serve as a mentor with extensive knowledge of your industry. Potential customers will trust your judgment and solutions to their problems if you are their point of content.
A strong content marketing strategy will help you build a powerful and impactful brand message.
It will also help you to enhance your brand reputation amongst your target audience.
4. Twitter Widget is Economical
No more paying excessive prices to market your brand. Twitter feed widgets by a few social media aggregator tools accomplish everything for you in a cost-effective manner.
Since the content is entirely generated by the audience and is free, it is a reliable source of displaying your brand’s authenticity. Remember that, you should always ask for permission to share the content of the creator.
Twitter feed widgets display this trustworthy information on your website, making it trustworthy, that too at a very less price.
5. Adds Human Touch to your Business
Displaying user tweets on your website allows you to interact with your audience in ways that would otherwise be impossible. It makes customers feel included.
Consumers are aware that they are increasingly conversing with bots or having their data processed by AI, but they do not want to constantly feel as if they are dealing with a robot. Companies are increasingly abandoning the traditional method of managing their brand presence.
UGC enhances the relationship-building aspects of your marketing. Brand loyalty is evident, and customers are made to feel like they are a part of the brand.
In a nutshell
Twitter widget is designed to make it simpler to display social media content on your website. They are adaptable and customizable solutions to the needs of many brands.
The benefits of a Twitter widget can outweigh the benefits of all the other primary marketing strategies.
Fortunately, the customization and content moderation options are well worth the investment.
Finally, be sure about the curated content that will be displayed on your website because it will represent your entire brand.