Considering the number of CMS providers out there and the evolution of businesses benefitting from having an online presence, it’s never been more important to choose the right content management platform for your website. Wrong choices made with your CMS platform can easily haunt your business and create endless months of turmoil. This post will provide you with guidance on what to consider when choosing the best platform for your website.
Top Tips For Choosing The Best Content Management System
In order to choose the right CMS platform for you and your team, here are 10 handy tips to follow to avoid any CMS platform disasters:
1. Don’t build a custom built CMS platform
Although it may be considered cost-effective to build your own CMS in-house, the number of problems it raises compared to its benefits are larger. Even if extreme planning and strategy are involved, there are many complexities that can come with building your own CMS. It would also rely heavily on developer support in the long-term.
2. Avoid Having To Rely On Developers
The development of your website should be able to progress with your business growth. This means you should be able to have easy accessibility to the website that will enable you to implement campaigns and strategies to increase your web traffic. Relying heavily on developers and the technology that the website sits on will slow down your business processes moving forward which you’d want to avoid.
3. Ensure the CMS is scalable
This should be considered an obvious factor. What your business will be at the beginning of its journey won’t be the same in a few years. As a growing business, your website needs to reflect your growth so choosing a CMS that doesn’t restrict boundaries is the best option.
4. Adequate Support
It’s great to have good software that helps showcase your website, but if you don’t have the required support for it in the background when you need it the most it’s going to be a recipe for disaster. When choosing your CMS, it’s important that support is available regularly and the creation and management of content aren’t interrupted.
5. Pick a user-friendly interface
When you’re creating campaigns and designs you’ll want to be as time-efficient as possible with it. This is why a user-friendly interface is essential for picking things up quickly and getting right to it, without too many complications. If it’s easy-to-use and doesn’t require mass amounts of training, it will help to save your business time and money.
6. Choose an omnichannel CMS
Whilst desktop and mobile are the dominant channels when it comes to user engagement, it’s always good to think about alternative property for the future too. There are new forms of technology that are developing to help get content to reach out to users and audiences. Content can also exist through AR and VR, digital assistants and mobile kiosks amongst other properties. A CMS that can support these channels will be beneficial for your future plans.
7. Use Testing
Before you decide to use the CMS platform for the site, be sure to test the CMS first and ensure all the teams that will be involved heavily with it are comfortable. Take small steps to help with your decision-making process by implementing bits of the website and having tests conducted bit by bit. Involve team members and end-users in the testing process so you can ensure that fewer issues will occur in the future. It will also save a lot of time and money with the business.
8. Plan Your Website Correctly
Before any creation of the website takes place, one of your main objectives should involve bringing all the stakeholders together and discussing your new CMS. As there are likely to be several teams that use the CMS it needs to be able to cater to all their needs within the business. By gaining their input it will help to narrow the best possible option for you.
CMS issues are never easy to get out of when they arise, especially if you choose a CMS that isn’t necessarily suitable for your business. Take the time to consider all aspects when it comes to choosing the right content management system. Ensure that it’s suitable for all parties involved and enables your business to grow easily. Assistance can always be obtained from brand identity design specialists who will specialise in CMS platform website design.