Mobile usage has increased drastically. Many companies and established industries cater to their clients through mobile apps. Apart from being a lucrative investment, having a mobile app gives them an edge over the competition. Also, such companies use mobile apps as a means to market their products and services through out-of-the-box marketing techniques.
The same cannot be said about startups as they tend to shy away from having mobile apps. They consider it a costly option and think that such apps are only useful for bigger corporations. However, it is just a misconception as to the recognition value that a mobile app brings to the business is too big to be ignored.
Startups often struggle to survive the ever-growing competition. Part of the reason for their failure is because of the lack of a suitable mobile app. If you are a startup without a mobile app, then here are four reasons why you need to make an investment in this department.
- Expanding Customer Base
If you are a startup, chances are that you already own a desktop website. But a desktop website is not going to cut it since the younger generation is leaning towards mobile browsing and shopping. This is especially true since an Ericsson study stated the mobile usage will increase by 9.3 million by 2019.
These numbers are alarming for startups who have not yet invested in responsive design sites or mobile apps. Moreover, with a mobile app, startups will have a higher chance of connecting with the younger generation who may otherwise never find about their business.
- Promoting Services and Products
Customers think highly of companies who offer a mobile app than those who do not. A mobile app has the power to help your brand stand out which can help you attract and retain customers in the long run.
Apart from building customer relationships, an app can help you feature your services and products in many ways to ensure conversion. For example, if you own a store and want customers to visit your store, you need to have an app. By using user’s location information from the app, you can send them a time-sensitive coupon for any product to such customers who live near your store. Through this strategy, you will be providing your customers with an opportunity to walk into your store.
- Interaction with Customers
No matter the kind of business you are running, in-app user engagement is a sure way of driving sales to the maximum. Compared to the old communication techniques, a mobile app allows people to connect with their visitors in real-time.
Although customers can easily look up products and information but if they fail to find what they are looking for, they will come straight to you. So, if your mobile app does not have any place for quick customer interaction, you will surely lose sales.
Moreover, if your startup has a mobile app then that is great but if the same app does not offer a seamless medium for user-to-company interaction, then you may have a problem. Quick interaction is not only necessary for the company but also for the customers as well. So here is an article that can provide help in connecting with your customers through mobile apps.
- Consistent Brand Image
Compared to other marketing means, a mobile app is a cost-effective solution when it comes to creating and maintaining your brand identity. People spend more time checking their mobiles so by creating a mobile advertisement, you will be increasing your customer base.
Another great way of maintaining your brand identity and increasing your customer base is by using push notifications for your mobile app. Through this feature, you can push forward your brand identity and products/services. This will also help you reach your specific target audience.
However, you need to be careful with this strategy as many people consider push notification as an aggressive form of advertisement. But as long as your content and approach are relevant, you do not need to worry about anything.
How to Promote Your Mobile App?
Now that you have your mobile app, how can you promote it? How do you let people know about your services or products?
Developing a mobile app is an easy task whereas advertising it so that it reaches people from around the globe is the difficult part. There are various traditional ways that you can use to promote your app but it still would not be enough.
To market your app successfully, you need to think outside the box and create strategies that will attract the attention of mobile users to your startup. So, here are a few ideas that can work in your favor.
- Collaborate with other brands from your niche. Collaborating with other brands will bring attention to your startup which you can use to promote your mobile app.
- Hold small competitions and occasional giveaways and promote them on your social media profiles. Set eligibility criteria for your giveaways through which only those people will be eligible who download your app.
- Feature your mobile app in your blog if you actively produce content daily. If you do not have any blog, you can pay other bloggers to talk about your mobile app. This strategy is known as paid promotion and can be a little heavy on the pocket.
- Join groups and communities on Facebook and LinkedIn. Connect with entrepreneurs and ask for their feedback on your app. You can also give them a promo code to try out your mobile app for free. If they like what you are offering, they will talk about it.
Globally, mobile app revenue will reach 188.9 billion by 2020. These mobile app development services stats tell us that representing your brand through a mobile app has become the need of the hour.
Investing in a mobile app can prove to be a better decision for your business. If you think that your startup is ready to adopt a mobile-first strategy, and then look for any top Mobile App Development Services that can fulfill your needs.
All in all, having a mobile app is worth a try. If your app fails to meet your requirements, then a responsive design website can work for you. The thing is, for making an impact on your clients, you need to take a risk; be it in the form of a mobile app or an interactive website. Either option will make it possible for you to promote your services, build your target audience and drive profit.