Gone are the days when people would turn to newspapers to find the upcoming events. Today, the social media platform has changed the way people receive information. Now, event organizers across the world are exploring every aspect that a social media site offers to promote events and campaigns.
In the 21st century, the popularity of social media networking sites has significantly changed the complete business dynamics. Today, businesses tend to resort to numerous social network platforms for effective marketing strategies and lead generation prospects.
Social media promotions help in improving the company’s reputation and brand name. At the same time, it also opens up new avenues for event organizers to spread the message to hundreds of users with whom they are not even connected. These best social networking site can thus prove to be such great tools for enhancing an event’s visibility.
Event managers are increasingly turning to social media to help plan, promote, and manage the follow up of certain events. Tools like Facebook, Twitter, Instagram, and LinkedIn are free to use and are a perfect way of promoting your events and encouraging delegates and prospective delegates to engage with you and each other before the event takes place.
Here are five simple ways to make the most out of social networking platforms to promote attractive events:
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You should include visual testimonials of past attendees and if it is your first-time event, you can expect some advance praise from future participants. It would be much better if you use a photo of the contestant and then out the text quote on top of the picture. Even a photo of a packed auditorium combined with an upbeat quote will suffice.
Make Use of Creative Hashtags
The most popular tool for promoting any event is using hashtags. You should use a hashtag which is short, engaging, easy to remember, and unique enough to not get confused with other hashtags and attractive enough to stand out in a crowded sea of social media.
Create a Contest
Social media contests are taken in the form of fun and friendly competition and are effective too. Every contest promises something in return for the winners. Contests can be both; simple and complex. Contesting a contest may include attractive photos, essays, creating your own GIF or retweeting a post. For instance, a hashtag #iWannaGo was made where participants participated and the winner was actually awarded a trip to the destination they mentioned in the contest.
Use Multiple Social Media Platforms
Is it enough to be on social networking applications like Facebook, Twitter, and Instagram? These social media networks might be the most popular ones but you need to diversify your efforts. You should also make use of other lesser-known networks such as Tumblr, Pinterest, Vine, and niche-specific networks for social media event promotion. Do not forget to include YouTube because it is also a big social network, just like blogs and discussion forums. Remember that less popular networks are less competitive but can make a great impact on the promotion of events.
Social media marketing requires a lot of planning and strategizing. Creating an informative page on social networking sites is not the only aspect that needs to be taken care of. It is important to make the page interactive to draw the attention of prospective attendees. With interactive features such as online polls and more page, visitors become more interested to visit the page and get relevant information.
Call for Action
Apart from arousing the interest of your prospective attendees, it is essential to induce them to sign up for the event. This can be achieved by including ‘call for action’ buttons on your social media pages. Assisting prospective attendees to sign up for your event right from the social media page makes it convenient for them to register for the event.
Promotion strategies definitely play a significant role in ensuring the success of events. In the last few years, the social network platform has gained a lot of importance as an idea for event marketing and promotion. Social networking applications like Facebook, Twitter, Instagram, and LinkedIn are some latest buzzword in the promotion of the event. Social media has acted as an affordable marketing medium for event organizers to promote their events efficiently. By using the above-mentioned ways, you will be able to generate excitement and engagement around your upcoming event.
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