How is Virtual Reality (VR) used in Mobile App Development?
Virtual Reality (VR) revolutionized the perceptions of digital interfaces and the way things appear before our eyes on device screens. As VR technology is getting more mature, there is more enthusiasm and hope corresponding to their capabilities. As a result, virtual reality (VR) now offers us a fully immersive and engaging user experience for mobile app users.
These days, VR-based mobile app development gains popularity to deliver a fully immersive experience to the users across all app niches. Businesses, thanks to VR technology, can provide a rich and interactive user experience. The advanced simulations that bring reality to the screen and collaborate with our sensory responses have already become the most promising technology of our time.
The continuous popularity of VR apps in enterprises ensures that VR technology has already gone far beyond entertainment and gaming niches. An ambitious VR project can now hire app developers from India and build apps allowing smooth digital interactions. A VR-based enterprise app can quickly bring down the gap between the customers and a brand.
Still, you are not convinced about the value propositions of VR technology? Here are some reasons why you need to incorporate VR into your mobile apps.
Rich Tool for Communication
VR provides an immersive experience very close to the sensory perception of reality, and this easily can communicate with the audience better than any other technology. Furthermore, as mobile apps are known for turning digital content into interactive and personalised experiences, VR experience will only pave the way for a more engaging experience.
Many industry verticals ranging from retail, real estate, travel and hospitality, education, aviation beauty, fashion, automobile, and several others have been direct beneficiaries of VR-powered apps.
Pushing Sales and Business Conversion
In the e-commerce sector, customer attention and engagement happen to be the lifeline. While encouraging the customer to make a favourable decision on buying something is never easy, a VR-based product browsing and shopping experience can be more convincing.
Customers become a little apprehensive about shopping online since most of them remain unsure about the product quality, appearance, size, colour, etc. This is where Virtual Reality can bring customers a sensory perception mimicking the natural appearance of the product, and it is more convincing for buying decisions.
Improving Customer Loyalty
The lifelike experiences provided by VR apps can strongly impact anyone. The visually engaging motion graphics can be highly immersive for all children and adults. Moreover, such captivating interfaces powered by VR can help boost the brand image and convince customers to return to the store or the website just because of the pleasing experience.
Immersive Mobile Learning
Mobile learning apps utilise the scope of VR technology involving a 3D environment and lifelike simulation to ensure an engaging e-learning experience. No wonder VR-powered mobile learning experience is now being incorporated into physical classrooms across colleges and schools.
Thanks to VR, the learners can now participate in interactive classes or engage in great outdoor learning trips. VR-based Google Expedition app, in this respect, can be a nice example of how VR can be utilised for immersive learning.
Virtual Reality Mobile App Development
Virtual Reality has also been incorporated into mobile app development projects, especially for app prototyping. If you want to know how to create an app from scratch, you must pay attention to prototyping first. It is a fact that the prototype must resemble the end product to the ultimate extent to create an idea that can be pursued by the entire team of designers and developers.
It is also important to pick the right virtual reality prototyping tools for your app project. For optimal prototyping output, it is also important to stick to design conventions that are already tried and tested for mobile app prototyping. Finally, platform-specific considerations are equally important because the same interface is likely to look different in Android and iOS.
On the other hand, you can’t just rely fully upon your gut instincts and the rough sketch layout. As a developer, you should simulate how the app is intended to work through a VR prototype. Let us clarify that building a graphically rich, visually immersive app environment will be more critical here with VR prototypes. VR prototypes are different from regular ones in terms of meticulous visual details.
The core potential of virtual reality in mobile apps is the way it creates an immersive experience. Similarly, designers need to create a VR prototype by introducing all the micro-interactions, and user controls vividly. Following the user glances with screen interactions, I’d give the key to success for a VR app.
In many ways, the introduction of VR prototyping allows innovative designers to come with delightful manoeuvres to engage the app users. From simulating buttons and interactions spotlighting the key ways to carry out certain tasks to responsively changing the design of an interface as per user intent, VR can turn things interesting and engaging.
Since you can’t test all the immersive elements, it is advisable to prototyping user controls. Since the designers are likely to perceive everything with mere gaze at this stage, simulating the entire set of user interactions is necessary to evaluate a VR prototype.
Lastly, VR is here to stay for years to come influencing mobile apps and app-based business interactions in a never-before way. In this respect, it is important to ensure that the VR app development doesn’t become too technical. VR apps ideally should follow a simple workflow just like any other app. The VR prototyping tools should be chosen to ensure that the development and testing can go side by side.