We can all agree, having a website is not a luxury anymore. It’s a basic necessity. If your clients are online, so should you. If you are new to this, don’t worry. Here are 5 tips to keep in mind when creating your website: #1 Less Is More The mistake...
Where a picture says a thousand words, a logo can tell an entire business story. A logo more than just a mixture of letters, shapes, and everything eye-catchy. It is a symbol of personality representation and message conveyance. Where it conveys your brand values and objectives, it also helps in...
Image source: Elements Envato Computer software, or simply software, are chunks of data, programs, or instructions used in operating computers and executing specific tasks. Software is the complete opposite of hardware, as hardware is a physical entity of a computer. Meanwhile, software refers to programs and applications that run in...
Source: Unsplash (https://unsplash.com/photos/nJdwUHmaY8A) Starting up a tech company requires you to have a business plan, a marketing strategy, and capital. But you will also likely be thinking about the importance of brand positioning—how do you want people to feel when they interact with your company? What personality do you want...
The countless books – and tens of thousands of articles similar to this – makes you appreciate the significance and relevance of brand identities in company advertising. Regardless, it is a paradox and alarming that brand managers have mostly failed to see that the brand identification contest is more than...
