If you’re running a salon business then its quite obvious you are expecting more customers in your salon, more sales leads, and better ROI. Maybe you have done a lot of things to increase the sales of your salon but didn’t get the desired results. This is where the WordPress website can work superbly and impact greatly on your salon business. You have never been expecting such amazing results with better conversions, huge ROI & more sales leads, as a WordPress website can give you. Before moving ahead, it’s crucial for you to know what WordPress is exactly are? And how WordPress designed websites can help you increase the sale of your salon.
WordPress is one of the best content management systems (CMS) available today in the market. This software allows you to easily create, edit, manage and publish content on your website without having to learn any programming at all. WordPress is not just a platform for posting content. You can use WordPress for business websites, build eCommerce sites, set up professional portfolios and much more.
- Save a lot of money:
To empower more customers to your salon, it is crucial you design a website with WordPress. Although you can design a website from other platforms too, the facility it offers, no other platform can beat. It helps you design a website keeping the view in mind your targeted customers, edit, and make changes on your own without any specific requirement of coding language. There has been a debate between the HTML & WordPress sites that which one is better for business websites, WordPress emerges out to be the best. Once you made your WordPress business website, it helps you modify it any time if you find something interesting and engaging way to attract more customers. Apart from just posting content on it, you can alter the themes and plugins whenever you need to modify them.
- Themes are the Game changers:
Is your targeted customer a fellow developer, who doesn’t care how your salon’s website theme looks? Or is it a marketer who’s looking for a one-page website and all he cares about conversion optimization? No matter what type of audience you want to attract toward your salon. They both are looking for an appealing website with WordPress theme to fit their needs such as easy online appointments, easy tracking of appointment and cancellation of the booking. Don’t just imagine how your customer is. Reach out to them manually. Ask them who they are and how they are using your theme. Are they satisfied with the online services? Are they comfortable in paying through Salon POS Software? This will give you the necessary intel and help you structure your promotional efforts according to their requirements. That, in turn, helps you increase the sale of your salon.
- BirchPress Scheduler:
How will it impact your customers if you have a long waiting time, like at the same time you have so many appointments to tackle. Obviously, it sounds like WEIRD. Your customers will never wait for a long time as everyone has so many other works too. So, your website should be like it manages multiple appointments simultaneously by following the proper calendar. Moreover, you can make your website through WordPress as it has an amazing BirchPress Scheduler. BirchPress Scheduler integrates with all Calendars, including, Google, Outlook, Android, and iPhone, which makes blocking dates extremely easy for you and your potential customers. It helps you import or export the entire appointment list from your computer, saving you from hours of entries in Excel sheets and maintaining the records of each appointment hassle-free.
- Appointment Plugins Matters a lot:
When users make an online appointment from their homes, collect their e-tickets after payment and show up their scheduled booking timing all they want all it through a convenient & smart platform whether it is a Salon Software or website. WordPress can help you add down user-friendly appointment plugins that make your website easy to access and convenient source for making bookings online. As much as your customers feel easy to make a booking and access other essentials related to your salon, it increases the chances of coming them back for more. It will increase the number of customers to your salon and hence, expand the salon business for more exposures & opportunities.
- Newsletters & Email Marketing Plugins:
Following up your existing customers can increase the sales of your salon business. Regular email follow-ups, reminder emails, text messages can increase the way people come to your salon and take your services. But do you have a lot of time to send followup emails to your every customer? Don’t you think it will take a lot of effort & time? Yes, it will! Thus, many people run automation email campaigns to send automated emails to their customers. But if you want to manage all the things from your website, then make it a WordPress website. WordPress has several newsletters and email marketing plugins that you can use to make it convenient to send reminder emails and newsletters. It will help your customers know the latest and trending things happening around your salon and you to attract more customers. Reminder email would be related to exciting offers, confirmation of pending appointments, and related to some giveaways.
Increasing sales and attracting customers is the main motive of every business whether it a small or well-established. Well, if you are running a salon business and looking to boost your number of customers & sales, then you are advised to make a WordPress website. Be aware that there are also certain aspects to keep in mind while preparing the website for the holiday season. WordPress website will give your business an abundance of many benefits that you cannot avail from other sources. Some of them we’ve discussed above that you never miss out. Attracting customers and generating sales is not a big deal if know the right strategies to attract customers because only customers can increase sales. Once you go through the above-written benefits you will definitely make your mind to make a WordPress website. Rest, if you want to know more about the WordPress website, salon software, themes, plugins, and any other information then let us know in the comment section below.
This article is written by Julia Ching. She is associated with Salonist, where she is working as a writer. She manages all content management projects and is keenly interested in writing technology, CRM software and Business Software related topics. For more follow her on Twitter @juliaching6