Fitness Tracker Market Growth to be Triggered Based on Increased Demand & Consumer Awareness Regarding Health

Fitness App
Fitness App

The global fitness tracker market is expected to take a giant leap in the years to come. This could be attributed to people turning out to be fitness freaks at an alarming rate. As of now, fitness tracker monitors and records activities related to fitness like sleep duration, heartbeat, steps taken, and distance covered. The basic advantage of modern-day fitness trackers is that one could connect them to computers or smartphones through wireless means. Fitness trackers exist in the form of eyewear, ear wear, wristwear, and others.

The fitness trackers doing the rounds include Samsung Gear Fit2 Pro, Garmin Vivosport 4, Fitbit Charge 3, and Fitbit Versa. The influx of technology has brought about high-end activity tracking systems; which is expected to catalyze the market. At the same time, the risk of data theft and the high cost of installation act as restraints to the market.

The fitness tracker market is segmented based on display, device, application, compatibility, distribution channel, and geography. By device, the segmentation goes like leg-wear, body sensors and smart garments, and wrist-wear (fitness band, smartwatch, helmets, earphones, smart glasses, earphones, brooches, pendants, brooches). Smartwatches are expected to hold the highest market share in the near future.

Based on the display, the market states monochrome and color. As far as compatibility is concerned, the market spans Tizen, iOS, Windows, Android, and others. By application, the segmentation comprises heart rate tracking, sleep measurement tracking, cycling tracks, glucose measurement tracking, sports, and running. By distribution channel, the market consists of offline and online.

By geography, the fitness tracker market is classified into MEA, Europe, Asia Pacific, and North America, LATAM. Asia Pacific is expected to hold the largest share in the upcoming period. This could be attributed to an increase in benevolence of consumers. For example – the Chinese are reported to be more conscious regarding fitness.

The players contributing to the fitness tracker market include Beienda Technology Co. Ltd.; Google; SO Intelligent Technology Co., Ltd.; Shenzhen Motto Electronics Co. Ltd.; Huawei Technologies Co., Ltd.; NJY Science and Technology Co. Ltd.; Apple Inc.; Misfit Inc.; Nike; Adidas; Samsung; Fitbit Inc.; and Xiaomi Inc.

This report provides a detailed historical analysis of the global market for Fitness Tracker from 2013-2018 and provides extensive market forecasts from 2019-2028 by region/country and subsectors. It covers the sales volume, price, revenue, gross margin, historical growth and future perspectives in the Fitness Tracker market.

Leading players of Fitness Tracker including:

  • Apple
  • Epson
  • Garmin
  • Jawbone
  • Misfit
  • Nike
  • XiaoMi
  • Fitbit
  • Under Armour
  • Samsung

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