Marketing

  • Shorter loop vs Prodpad

    Shorter loop vs Prodpad

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    In modern times, the world of product management is blessed with a plethora of software that makes the task of product management professionals uber easy. While one comes with a galaxy of top-notch features, others offer super-easy usability and affordability. In this article, we will talk about two such product management tools that have risen…

  • 4 Best Practices Of Ecommerce Website Redesign For Enhanced Performance

    4 Best Practices Of Ecommerce Website Redesign For Enhanced Performance

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    As an online store owner, you might have a wonderful range of products and competitive prices, but it still won’t be enough. A website serves as the true representation of an eCommerce entrepreneur’s brand. However, an outdated or, in simpler terms, subpar website design can pose a significant threat to the online store. For instance,…

  • Demystifying Extreme Programming Methodology: Principles & Challenges

    Demystifying Extreme Programming Methodology: Principles & Challenges

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    Conventional project management approaches are no longer suitable for fast-paced software engineering environments. An IT professional must discover new ways to manage the frequently evolving development tasks. This is where extreme programming (XP) comes into play. It’s one of the many practices followed by software engineers and emphasizes the technical aspects of development. To leverage…

  • Conversational Shopping: Pros And Cons In Ecommerce Website Development

    Conversational Shopping: Pros And Cons In Ecommerce Website Development

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    Conversational commerce is reshaping the way buyers shop online. It makes buying products and services much easier. It is as simple as chatting with a colleague or a friend. The goal is to offer direct, natural interactions between brands and customers. Conversational experiences in eCommerce website development make the shopping journey more efficient. Global spending…

  • Why Should You Adopt Agile Methodology For Software Development?

    Why Should You Adopt Agile Methodology For Software Development?

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    The adoption of the Agile approach has enabled software development companies to address ever-changing customer requirements effectively. This methodology stands in contrast to the conventional waterfall model, in which clients can review project progress only after its conclusion. In the Agile paradigm, a software development company divides projects into sprints or smaller segments. It enables…

  • Web App or Mobile App: Which is the Best Choice for a Startup?

    Web App or Mobile App: Which is the Best Choice for a Startup?

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    Choosing between a Web App and Mobile App is critical for startups, particularly in a booming technology market. With the total revenue expected to show an annual growth rate of 8.58% from 2022 to 2027, this choice could be the defining factor for success. Also, the projected market is expected to reach a market volume…

  • Balancing Cost with Quality in Offshore Software Development

    Balancing Cost with Quality in Offshore Software Development

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    A definite practice in Software development businesses is to get assured solutions Offshore. Most businesses now choose the offshore option because it offers cost-effective solutions and a range of exceptional talent pools. Although choosing talent from offshore is easy but at times, striking the right balance to find quality talent within budget is a tough…

  • Lean vs. Agile: The Right Software Development Methodology For your Business

    Lean vs. Agile: The Right Software Development Methodology For your Business

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    To quickly respond to evolving markets and deliver customers’ desired products, businesses need to be flexible and adaptable. Software development has adopted two major methodologies based on those same driving forces: Lean and Agile. Agile and Lean methodologies are widely followed worldwide because of their emphasis on speed, quality, and innovation. In this blog, I…

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