Augmented Reality in PR and Marketing

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Augmented Reality (AR) is one of the trends of the year. With the right app, companies can introduce their target groups to their content in a playful manner. news aktuell spoke with Cathy Hackl about potential areas of use in PR and Marketing.

The expert of new realities explains what AR has to do with Storyliving and Storydoing and why the usage of AR doesn’t have to constrain the marketing budget. news aktuell: What concrete…

Source: RealWire…
consumer technology-augmented reality feed from realwire

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