Augmented Reality in PR and Marketing

Augmented Reality (AR) is one of the trends of the year. With the right app, companies can introduce their target groups to their content in a playful manner. news aktuell spoke with Cathy Hackl about potential areas of use in PR and Marketing.

The expert of new realities explains what AR has to do with Storyliving and Storydoing and why the usage of AR doesn’t have to constrain the marketing budget. news aktuell: What concrete…

Source: RealWire…
consumer technology-augmented reality feed from realwire

Pavlos Papadopoulos

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2 Responses

  1. 15/03/2019

    […] mix between real and virtual can be perceived using a screen. Currently, the main way to access augmented reality is the screen of a […]

  2. 20/06/2019

    […] Augmented reality is one of the biggest advancements adopted in the gaming sector. We have already witnessed the fun of augmented reality in some of the well-known games of today’s times. With the help of this technology, games have been made more interesting and fun for people. […]

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