Top In-Demand Digital Marketing Jobs: Roles and Salaries for 2023

Digital Marketing Jobs

Digital marketing is a constantly evolving industry with constant innovation and changing trends. Digital marketing is a skill in high demand as businesses become more aware of the importance of having a strong online presence. According to Republic Marketing, a Digital Marketing Agency in Birmingham, UK, there has been an increase in the demand for digital marketers over the last few years.

This article will examine the most popular digital marketing jobs and their average salaries. We will also explore career opportunities.

Social Media Manager

Role: A Social Media Manager is responsible for creating and executing a social media strategy within an organization. This person plays a vital role in shaping the online presence of a business

They create engaging content and analyze performance metrics. They also collaborate with other departments to maintain brand consistency.

Average Salary: Social Media Managers in the United States can expect to earn an average salary of $52,000 annually. Next, let’s discuss search engine optimization specialists.

SEO Specialist

Role: The primary role of an SEO specialist is to optimize online content and websites for search engines. It will help their clients rank on search engine result pages (SERPs). These professionals evaluate websites, make modifications, and keep abreast of any changes to search engine algorithms.

Average Salary: SEO specialists in the United States are estimated to earn around $49,000 per year.

Content Marketing Manager

Role: Their duties include managing and ensuring effective implementation of content creation, distribution, advertising, and marketing across a variety of platforms. These may include blogs, social media, email marketing, and other channels.

Average Salary: Content marketing managers in the United States earn an average salary of $65,000 per year.

Digital Advertising Specialist

Role: As a Digital Advertising Specialist, your primary responsibility is to develop and oversee paid advertising initiatives across various platforms, including Google Ads, Facebook Ads, and other social media. It involves creating, managing, and refining ad campaigns to maximize return on investment and meet client goals. You strongly understand audience targeting, keyword analysis, and performance evaluation to help clients get a high ROI.

Average Salary: In the United States, a Digital Ad Specialist earns an average of $51,000 annually.

Email Marketing Manager

Role: Email Managers are responsible for developing and managing email campaigns. Email marketing campaigns are designed to promote products and services, generate leads, or maintain relationships with existing customers.

Email marketing strategists develop strategies, create email templates, segment audiences, and analyze the performance of campaigns to increase engagement and conversion.

Average Salary: The Average Salary of an Email Marketing Manager in the United States is around $62,000 annually.

Marketing Automation Specialist

Role: Marketing automation specialists are responsible for implementing and managing marketing automation software such as HubSpot or Marketo. They optimize automated workflows, lead scoring models, and email campaigns to streamline marketing processes, improve lead generation, and increase conversion rates.

Average Salary: In the United States, a Marketing Automation specialist earns an average of $58,000 annually.

Conversion Rate Optimization Specialist

Role: CRO specialists focus on improving the performance of landing pages and websites by analyzing users’ behavior, performing A/B testing, and providing data-driven recommendations. They aim to increase the percentage of visitors to a website who perform desired actions, such as making purchases or signing up for newsletters.

Average Salary: In the US, the average Salary of a Conversion rate optimization specialist is around $60,000 per annum.

Digital Marketing Expert

Role: A Digital Marketing Analyst uses data to evaluate the effectiveness of digital campaigns and provides insights for optimization. These professionals analyze data from various sources, such as Google Analytics and social media, to identify trends, evaluate campaigns, and use data-driven insights to refine marketing tactics. These specialist roles are highly sought-after in Digital Marketing agencies.

Average Salary: A Digital Marketing Analyst in the United States can expect to earn an average salary of $57,000 annually. Let’s talk about UX/UI designers.

UX/UI Designer

Role: UX/UI designers are responsible for creating a seamless user experience and visually appealing designs on websites and mobile apps. They work closely with marketing and advertising groups to identify consumer behavior and create wireframes and prototypes.

Average Salary: In the United States, the average Salary of a UX/UI designer is about $85,000 per annum.

Affiliate Marketing Manager

Role: An Affiliate Marketing Manager is responsible for designing, implementing, and improving affiliate marketing campaigns. It involves developing strategies to attract and manage affiliates, monitoring their performance, and optimizing the affiliate program for increased conversion and profitability. The Affiliate Marketing manager is responsible for ensuring that the program achieves the goals and objectives of the company while maintaining positive relationships. They establish relationships with affiliates and negotiate commission structures. They also create promotional material and monitor affiliate campaign performance to maximize revenue.

Average Salary: The Average Salary of an affiliate marketing manager in the United States is approximately $64,000 annually.


As digital marketing continues to evolve, the demand for digital marketing professionals will grow (unless AI replaces everyone’s jobs). The right skills and knowledge can open up many opportunities in this dynamic sector.

You can choose the right career path in digital marketing by understanding the roles and salaries of the most sought-after digital marketing jobs.

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