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Why smartwatches failed

Smartwatches failed as a product category because the main industry players made a huge mistake.

They started with consumer smartwatches and treated the enterprise as an afterthought. It should have been the other way around.

Three years ago, smartwatches were expected to quickly evolve into a bona fide and thriving mainstream electronics category. Instead, they are mainly just wrist-based delivery systems for smartphone notifications, as well as fitness companions. (Other uses include news updates, phone calls, alarms, email, looking at pictures and videos, navigation, controlling music and home automation, according to NPD Group.)

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Pavlos Papadopoulos

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