Why brands need to get into ‘voice’ in 2018

Talking, once seen as the less cool forerunner of text messages and Whatsapp, is having something of a comeback, much like (regrettably) three members of the 90s British boyband, Five. Look at the race to dominate in voice-activated devices which saw the likes of Google, Amazon, Apple, and Samsung going head-to-head in 2017. From our friend Alexa and the compact Google Home to the wonderfully titled LingLong DingDong — China’s leading voice-activated device from JD.com — 2017 was big for voice. But 2018 is going to be even bigger. With more tech companies getting i…
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