When is a startup pitch not a pitch? Retrospective thoughts on TechPitch 4.5

This week I was lucky enough to be a judge at the most recent TechPitch 4.5 event in London. I say lucky for a number of reasons: it’s nice to be chosen, of course, but more than that, judging offers a rare opportunity to really think about what’s going on.

The range of candidates was diverse to say the least — from an enterprise-scale AI solution as a service to a widget that you can put on your web site, from a new way of making music to an asset management solution for estate agencies.

Largely because of this diversity, it was possible to see what made a good pitch and what doesn’t. And indeed, why it matters. I’m reminded of a r…

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