What have we learned about Facebook that we didn’t already know?

This week’s backlash against Facebook’s practices was as predictable as it was unavoidable. The smoking gun is in the hands of Cambridge Analytica, which is either the epitome of corruption or simply the poor kid who happened to be in the orchard when the farmer walked by, even though every other child had been stealing apples with impunity.

Let’s pick this apart. The backlash was predictable — why, yes. We have been handing over our data in the vain hope that some random collection of profit-driven third parties might nonetheless act in our best interests. How very naive of us all, but we did so apparently eyes-open: if you are getting something for f…
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