Twitter Offered Russian TV Network 15% Of Its Total Share Of US Elections Advertising

Twitter wanted RT to spend big ahead of the 2016 US election, offering a significant portion of its election-related ad inventory in return. The social media company offered the Russian state–owned television network up to a 15% share of voice (“SOV”) on US election advertising — or the percent of all ads run on that topic — for $ 3 million.

RT's share of voice was 2% at the time of the pitch, according to a June 2016 email fr…
BuzzFeed – Tech

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