Social Media is an impotent avenue for social marketing and enhancing the potentialities of a business. YouTube is an important arm of social media that packs tremendous potentialities in taking the business to excellent heights. But before posting content on YouTube it is important to follow its rules and regulations so as to reap the intended benefits of online publicity. All those getting ready to submit videos on YouTube and sharing the same with other web users should probably be aware of the significant number of rules and procedures to follow with YouTube.

General rules with making any social content:

It is of no doubt that the online platform ensures that its users really use their mind when they make the videos. It is also practically impossible to comprehend as to who will be seeing those videos actually. The content should be socially appropriate before taking it to the larger audience.

Irrespective of the content of YouTube video, those who post the work should be sure beyond doubt that the stuff is their original work. YouTube takes copyright issues seriously and lays a number of conditions to ensure that the posted content is one’s own original work.

Before connecting with the platform, it is important to sign up for a complimentary subscription account with YouTube. It takes just a matter of few minutes and paves a long way in ranking and assessing the videos. Thus the online portal is one of the best platforms for assessing, appreciating, creating and posting excellent video content. But it lays serious regulations and rules for its subscribers and it is important to know and follow them at every level of interaction with the channel.

Rules from YouTube and how it deals with the offenders:

YouTube has a strict set of rules that it expects its members to follow. It will be strictly against the policies of YouTube to post,

• Content that is sexually explicit, videos that feature graphic violence, and videos that include disgusting and disturbing video footage.
• The videos that are posted on the channel should not violate copyright laws, should strictly not contain hate speech that includes verbal attacks based on gender, race, religion, ethnicity, and nationality.
• The video content should never at any cost reveal one’s personal information

The YouTube employees often browse the user videos before they are made official on the platform. But there are too many uploads up to 65,000 a day making it difficult for its staff members to ensure that all of them follow strict community guidelines.

The channel relies predominantly on its community members policing the website. Each of the videos in this portal has a link under it titled as a flag. Clicking on this link will alert the staff of the channel that someone believes that the content of the video violates the terms of YouTube. The staff team will review all the flagged content and if they are found to have violated the policies of the online channel, then they will remove the clip from the channel and send a warning to the YouTube Subscriber and the video creator. If the violation is extreme, then YouTube might also delete the account of the creator altogether.

Regulations in using YouTube:

Apart from these strict rules against offenders, YouTube is indeed an excellent place to create exciting web pages and videos. If the user forgets their login information, then the online portal helps them in retrieving their information through alternative accounts. Apart from interacting with the channel by watching and posting videos, some subscribers also connect with the channel by participating in its online forums. The forums are important discussion grounds for particular video content. But while participating in these forums and posting one’s opinion, it is important to use one’s judgment and post content that is socially appropriate.

In the event of posting inappropriate or socially unacceptable messages, YouTube can block the user and also remove the conversation from its online forum. Some of the other linked guidelines for YouTube subscribers to follow are,

Always login with the email address that is linked with the YouTube account for all the interactions

• Refrain from posting duplicate content in your name in the channel
• Create and post videos that are appropriate for the title and the keywords
• Try to earn views and reviews through legitimate sources
• Refrain from using software to enhance ratings, comments, and followers
• Use relevant keywords for video publicity
• Post content that is appropriate and socially acceptable by the audience.

Final words:

The channel is overhauling its guidelines with a new system to warn subscribers who break its rules. Its new system helps it to stay as a clear and consistent platform. YouTube has also updated its strike rules to deal with violations. It issues a onetime warning with no penalty just by removing the content, and if the behavior continues it removes the account from its list of subscribers.