iTunes Movies Market Share Losing Out Against Rivals, Say Hollywood Sources

Apple

Apple’s market share in movie sales and rentals has been halved by competition from the likes of Amazon and Comcast, according to a report published on Sunday.

An article by the Wall Street Journal said Apple’s share for selling and renting video content has dropped to between 20 and 35 percent, down from over 50 percent in 2012, according to sources in Hollywood.


At the same time as the sharp fall in iTunes Movies sales and rentals, Amazon has grown its share to around 20 percent, said stud…
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