Nike SNKRS iOS app adds AR features to make exclusive sneaker releases interactive

Apple

Nike announced today that it’s now using augmented reality features through its iOS app to make exclusive sneaker releases a more interactive experience. Using its Nike+ SNKRS app popular among those trying their luck at purchasing in-demand shoe releases, Nike is integrating AR features that will make some shoe releases only available to those that unlock them through viewing real-world items via their iPhone’s camera.

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