US government needs to rethink its approach to fighting ad fraud

With US digital ad spending set to reach $ 83 billion in 2017, an increase of 16 percent, the ROI for advertisers is threatened by fake clicks and views. Everyone in the ad ecosystem is affected, regardless of location. Ad Fraud is a global epidemic, crippling ad budgets and destroying trust in digital advertising.   One […]

Fighting negative press about the HTC U11 could earn you free goodies

Fighting negative press about the HTC U11 could earn you free goodies It’s been a couple years of missteps for the Taiwanese company, and HTC plans on turning things around by fostering a brigade of trolls. The response for the 2017 flagship, at least so far, seems more positive than negative. Maybe average above all […]