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Merged VR: Augmented Reality Cubed

There is considerable development activity at the high end of hardware and content creation for virtual reality and augmented reality, as well as such AR aliases as mixed reality, extended reality and others. Most industry investment is aimed at leading-edge gaming and industrial application development. However, the low-end of the market is also worth looking […]

The future of augmented reality may actually be in shopping apps

How the technology is implemented matters more than the device it arrives on. We’ve already established that it’s the pervasiveness of online shopping apps killing the shopping mall. But what about augmented reality? Could that change the way we purchase things in the future? I spent an hour this week at a pop-up showcase for […]

Pioneer launches car navigation with augmented reality, heads-up displays

Pioneer launches car navigation with augmented reality, heads-up displays Japan’s Pioneer has launched a car navigation system that uses heads-up displays and virtual reality to guide drivers. Pioneer’s new car navigation system includes a heads up display that mounts … that opt to use their GPS-equipped smartphones for … Read more on Computer World Dlibuy […]


Apple Acquires Eye-Tracking Company For Virtual And Augmented Reality

Tech giant Apple has successfully procured an eye-tracking company, SensoMotoric Instruments – a firm which is beneficial for both virtual reality (VR) and augmented reality (AR) applications. In a statement given to Fortune, one of the Apple representatives confirmed the acquisition by stating: “Apple buys smaller technology companies from time to time; and we generally […]


Magic Painting 1.0 for iOS/Android – Augmented Reality Coloring Book

Amman based Maysalward(MRD) introduces Magic Painting 1.0, its new augmented reality AR Coloring Book app for iOS and Android devices. Magic Painting is based on a live texturing process that applies the captured texture from a 2-D colored drawing, and then turning it into a 3-D character in real time. Children can color characters in […]