Tag Archives: advertising

Facebook’s advertising tools keep improving despite efforts to halt their progress

Now that we live in an undeniably connected world, companies like Facebook are at the forefront of our daily lives. Social media is no longer just a past-time, an option of a select few technically-minded individuals and young people. Instead, Facebook now plays a part in the lives of billions of people around the world in more ways than one might initially understand. One does not need to look further than the various political scandals which seem to have happened through the platform to get a better idea of the kind of power that the social network possesses. Facebook wa…
The Next Web

Twitter Offered Russian TV Network 15% Of Its Total Share Of US Elections Advertising

Twitter wanted RT to spend big ahead of the 2016 US election, offering a significant portion of its election-related ad inventory in return. The social media company offered the Russian state–owned television network up to a 15% share of voice (“SOV”) on US election advertising — or the percent of all ads run on that topic — for $ 3 million.

RT's share of voice was 2% at the time of the pitch, according to a June 2016 email fr…
BuzzFeed – Tech