Study Reveals Gaps Between Sponsored Content & Disclosures

According to a recent study conducted by Princeton University’s Arunesh Mathur, Arvind Narayanan, and Marshini Chetty, the majority of YouTube and Pinterest posts containing sponsored content don’t provide any indication of that fact. That’s not to say the findings, which took into account around 500,000 YouTube videos and 2.1 million Pinterest pins, are altogether unusual. In fact, based on the past five years of data, Pinterest users appear to be getting better at disclosing that information while YouTube has maintained an average. Moreover, the majority of posts on either is not affiliated content at all – less than a percent of those that were studied. However,…
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