Sprint’s New Humorous Promo Video Series Targets Verizon

Wireless carrier Sprint on Friday announced “Your World with Luther North,” its latest promotional video series advertising the company’s mobile offerings. The series was developed through a partnership with Onion Labs, the creative division of Onion Inc, a Chicago-based media company that runs the famous satirical news portal The Onion. As can be seen in the video below, the series stars American actor Paul Marcarelli who was previously featured in numerous ads financed by Verizon Wireless. The fourth largest mobile service provider in the United States admitted that it wanted to make some lighthearted digs based on Marcarelli’s switch to Sprint, which is how its six-…
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