Social Media Sharing Peaked In 2015, Now 50% Down: Data

Social media sharing peaked in 2015 and has declined by approximately 50-percent as of late 2017, data compiled by BuzzSumo reveals. Even though the volume of posted content increased in the meantime, that influx of new re-sharing candidates also ramped up the overall level of competition for user engagement, the study suggests. While the overall volume of shares on social media platforms is increasing, private sharing is presently surging, with a steadily growing number of users now being more likely to share content via personal messaging services such as WhatsApp, Viber, Snapchat, and Facebook’s Messenger, all of which are used for what BuzzSumo refers to as “dark sharing.&…
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