Nokia’s new connected health products are just the start of something bigger

2017 has seen the surprising resurgence of Nokia, bringing new phones and now, a suite of connected health products to the market. 

But before you go rushing to buy them, you should know that most of these products aren’t new, but what’s new about them might make all the difference. Each brandishes Nokia’s greatest weapon for beating back the competition, its name.

Earlier this year, we were told by co-founder of Withings Cedric Hutchings that by leveraging the Nokia branding and betting big on the future, companies like Fitbit have good reason to be worried.

And now, it’s finally showing a little force by launching rebranded versions of …
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