News: Apple and Hollywood still discussing plans for early movie rentals




Apple


Movie studios are still considering plans to offer premium early access movie rentals via iTunes, Bloomberg reports. Despite objections from cinema chains, Hollywood wants to forge ahead in offering digital rentals of films only weeks after they arrive in theatres, according to people familiar with the matter. Discussions about possible studio agreements between Apple and the studios began late last year, and have been ongoing for months since, although… …
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