Popular entertainment social network Musical.ly is in talks with media companies including Viacom and NBCUniversal to make original programming, according to people familiar with the matter (via Bloomberg).
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The company is said to be seeking content for its music video sharing platform that is “participatory and interactive” rather than feeling heavily produced, with a view to broadening its appeal beyond music, to potentially include comedy and sports.
Founded in August 2014, Musical.ly has…
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