Musical.ly in Talks With Viacom and NBCUniversal to Create Original Programming

Popular entertainment social network Musical.ly is in talks with media companies including Viacom and NBCUniversal to make original programming, according to people familiar with the matter (via Bloomberg).

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The company is said to be seeking content for its music video sharing platform that is “participatory and interactive” rather than feeling heavily produced, with a view to broadening its appeal beyond music, to potentially include comedy and sports.


Founded in August 2014, Musical.ly has…
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