Media Alert: Adobe Advances Email Marketing, Integration with Other Brand Channels

Adobe recently surveyed U.S. consumers, revealing that close to 50 percent still prefer to receive offers from brands via email. At the same time, other digital channels are gaining traction, such as chatbots and smartwatches, underscoring that brands must engage with consumers where they want to be reached. To address consumers’ …

Press Release

Pavlos Papadopoulos

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