iPad sales growth doesn’t herald a tablet-as-PC rush
Apple last week reported a 15% uptick in iPad sales, the tablet’s first sign of growth in more than four years.
But credit for the prosperity should probably go to Apple’s lower-priced iPad, said one analyst – not to the company’s campaign to convince customers to pick a tablet rather than a personal computer.
“The vast majority of [those we polled] is not even considering it,” said Ben Bajarin of Creative Strategies, referring to a recent survey his firm conducted about attitudes toward the iPad and Apple’s year-long tout of the tablet as a rival to, and substitute for, a personal computer.
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