Hotstar India Watch Report 2018 Reveals Video Lighting up Data and Smartphones
Hotstar has released the first India Watch Report 2018, which sheds light on the usage and consumption of data and smartphones. The report provides information and insights on the dramatic transformation sweeping the Internet landscape in India. The company has disclosed the usage patterns on its platform.
According to company sources, Hotstar has grown tremendously five times in video consumption over the last 12 months. Nearly, 96 percent of all usage is currently focused on long-form video. During early years, the online video was characterized by short form consumption from users deeply fearful of data charges. However, the trend analy…