comScore To Monitor YouTube Ad Brand Safety For Google
Google is employing the help of comScore to provide more accurate feedback on the brand safety of ad campaigns on YouTube. The announcement was made today by comScore confirming that the company is undertaking the work on behalf of Google. According to the announcement, this is part of Google’s wider efforts to ensure “greater visibility” for advertisers on where, and probably more importantly, the context in which, their paid-for ads appear.
Those who follow tech news will already be familiar with comScore, as the measurement and analytics company provides a number of metrics detailing various aspects of the mobile and wider technology markets, and it seems comScore…