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Circuit City Returning February 15

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Do you remember Circuit City? It used to be the top big-box tech chain but fell from that height. There was an attempt to bring it back as an online-only sister site to Systemax’s TigerDirect, but that failed too. At CES 2018 though, Ronny Shmuel, the Circuit City CEO who bought the band back from Systemax in 2015, announced Circuit City is being resurrected again.

The new Circuit City will begin as an experiential website, followed by kiosks, store-in-stores, and finally showrooms. Supporting the site will be the commerce platform of the IBM Watson AI. Watson will learn customers’ interests and then behave as a shopping assistant, attempting to put experience over product…
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