Apple Transitions App Store Pricing to Local Currency in 9 Countries


Apple is in the process of transitioning App Store pricing from the U.S. dollar and euro to local currencies in nine countries. The announcement was made last week on Apple’s iTunes Connect resource page, and the first reports are coming through that the price changes are equating to small savings in some countries, owing to favorable exchange rates.

App Store pricing in Romania is now showing in the country’s Leu currency, which has made books, apps, and songs a little cheaper, according to For example, an individual music track that cost 15,42 lei before the change, now costs 14,99. Small savings also extend to Apple Music and iCloud subscriptions.

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