Apple News attracts millions of monthly readers on iPhone and iPad, but some publishers have been reluctant to adopt the platform due to limited revenue and hassles placing ads alongside content. Fortunately for publishers, that could soon change.
Ad Age reports that Apple eventually plans to allow publishers to use the ad tech they already employ on their sites, such as Google’s DoubleClick for Publishers, to deliver third-party ads in the Apple News app.
The report, citing multip…
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