Android retains a lead in customer loyalty over iOS

Consumer Intelligence Research Partners (CIRP) has released new data today which shows that Android users remain more loyal to their chosen ecosystem than iOS users are to theirs.

The data was put together over the course of 12 months, ending in December of last year. It was taken from a pool of 500 individuals who activated a new smartphone over the aforementioned timeframe. The results indicate that while Android and iOS have both had their loyalty rates steady out over the last couple of years, Android has retained its lead over iOS.

With the latest data point, Android’s customer retention was between 88 percent and 91 percent. In comparison, iOS held onto a custome…
Android and Me