Amazon Prime Day deals 2017 in the US: Find the best sales for July 11

Amazon Prime Day deals the US officially begin on July 11, 2017, with a start time that's three to six hours the day before. However, we have news on early discounts below.

Amazon Prime Day is your best chance to buy what you want from the online US retailer at deep discounts. It's like the prequel to Black Friday and Cyber Monday, and it lasts for just 24 hours.

We'll level with you, Amazon Prime Day is an invented online shopping holiday. But last year it turned out to be the biggest day in Amazon’s history: Traffic was up 36%, it sold 90,000 TVs and thousands of Kindle Paperwhite e-readers, Fire TV Sticks and Fire HD tablets.

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