TikTok is the fastest growing social media platform with nearly billions of active audiences on TikTok monthly. Because of this high level of engagement, most business people are jumping on to TikTok to show their unique talents and grow their brand among new audiences worldwide.
As it is an engaging platform, more than 41% of users are under the age of 16 to 24. If your target audiences are under the above category, then TikTok is a place of plenty of opportunities to grow your brand. For B2B marketers, TikTok becomes a great place to share engaging videos where you can reach out to many audiences and gain new customers to your business.
Though B2C marketers are already into the Tiktok platform, there is an excellent opportunity for B2B marketers also since most business people are involved on TikTok. Likewise, the below guide provides you with valuable tips for B2B marketers to grow their brand.
Tip #1. Start With Video Marketing
Since TikTok is famous for visual content, grow your business by creating unique videos with your creative skill. Do you know, more than 80% of internet traffic is watching videos globally? The successful business will often tell an inspiring story behind their success to attract more people to their business. You can use the same way to involve business people in your brand.
Achieve success in your business with your entertaining and engaging content by involving a team to create the best content. If your content is really engaging, the TikTok algorithm will automatically place your content on the “For You” page (FYP) that increases your ranking and places it in front of many people. Encourage your audiences to connect with you by watching your successful story content and giving tips in a video to succeed in their lives.
Tip #2: Create Engagement With Your Audiences
If you think about promoting your brands and services, it is usual as everyone does on TikTok. Think twice before creating a video because instead of making posts to increase your sales directly, you can think in a different way to make your audiences buy the product or services. The main thing responsible for your B2B business success on TikTok is maintaining a good relationship with your audiences. Bring out interactions with your audiences from your engaging content.
The content you develop on your page should not have a sales pitch. You will find many trending videos and soundtracks on the “For You” page of your TikTok account. Use the popular video that suits your content to get views on TikTok with audience engagement. As a B2B brand, you want to showcase your product to wider audiences, but before doing it, conduct a Q&A session and create awareness about your business.
Tip #3: Gather A Community
The days under the pandemic have changed people to leave direct interaction with other people. But connecting them on social media has reached a higher level compared to before the pandemic. Most people started to use TikTok in order to communicate with users having the same life stories, hobbies, or interests. Businesses also use this chance to create brand awareness to target their specific audiences.
With huge audiences on TikTok, building a community for your business will show you uniqueness among the huge crowd and stand out from your competitors. The audiences will automatically notice your TikTok account if all your posting content is unique and engageable. Maintain a good interaction with your audiences always to gather improvement in your business quickly.
Tip #4: Maintain A Good Culture
Like your office environment of maintaining a culture, you have to do so in your TikTok community also to gather new audiences instantly. In TikTok, make your online presence with your audiences and customers to maintain a good impact on your business. Online presence is a key element for audiences on TikTok to build trust, transparency between you and your audiences, and maintaining equity between all your followers.
TikTok already has plenty of users with different thinking abilities, and it is the place for the collection of creators where you can engage different people of all ages towards your business by welcoming them with your engaging content. Respond to your audience’s comments on each post without delay by giving attractive replies to their questions. If leaving comments is not possible due to high traffic, you can just hit the like button to give a response.
Tip #5: Reach Your Young Audiences
Implementing your marketing plan on TikTok will work better if you target younger audiences. It becomes an additional benefit to the growth of your business. Over a year, i.e., from 2019 to 2020, the use of TikTok by the younger generation has reached from 14% to 28% of the total population in the US, where the growth of TikTok is doubled. The young audience means not the kids but between the ages of 18 to 24.
In 2019, people spent an average of 58 minutes daily on TikTok to watch engaging videos, but over this year, it may reach 100 minutes per day. Use your attractive advertising techniques to attract those audiences to your business and gain higher traffic to your website.
Tip #6: Build Authenticity
As you are a marketer, the most required skill on TikTok or any other social media is to publish authentic content to your audiences. The users on TikTok will usually follow people, not the brands. They trust you only if your content is original and engaging. If you want loyal followers to your account, share your knowledge on your content in TikTok and gain brand trust among your followers.
TikTok also provides a live feature to increase your interaction with your followers. You can show your products or explain the best features of your brand to audiences. The things showing with visual content have more power to drive more people to your account. But you can access live only if there are at least 10000 followers. Build authenticity among your followers with your engaging and real content.
Tip #7: Perform Challenges
TikTok has gained the attention of people among all generations by conducting and performing available challenges. Make your customer interactions higher by running fun and exciting challenges and bring your audiences to participate in those challenges. There are lots of businesses conducting challenges to keep their customers engaged on their page.
Stay ahead of the crowd by running challenges with your creative and unique idea to grow your business and make many people participate. Go along with trends because only a popular soundtrack will attract people to stay on your challenge. With all your efforts, it is a great way to grow your B2B marketing.
Tip #8: Create Positivity
Make your business page a positive environment on TikTok for many audiences. Since it allows you to make videos for about 15-30 seconds, you can create videos by encouraging your audiences to learn new skills and participate in useful challenges. It brings positivity among your audiences and will be on your page waiting for your next update. Also, post your content regularly without missing out and make your audiences engage with your TikTok account and also on your brand.
TikTok is a growing environment for all kinds of people, including B2B marketers, where billions of audiences are present. Showcase your business among huge audiences with your excellent content creativity. Win customers’ hearts with engaging video creation and connect with them to grow your business in a positive way.
Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoys the opportunity to work with social media influencers. Start following her on Twitter.com.